Social Content Creation
Small posts, big impact. Social content creation is the most fun I've had in my career, here are some ways I leveraged it to make brands stand out amidst the clutter.
Leveraging the launch of the new Samsung Galaxy Fold into a social opportunity for Singapore Tourism Board. The media took notice.​
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This post also got listed in Marketing Interactive's Top 10 Marketing Stunts of 2019.
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https://mothership.sg/2019/02/singapore-tourism-board-samsung-galaxy/​
Trendsetting opportunities maximised for Spotify socials.
The 2022 theme for International Women's Day was #BreaktheBias.
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So we used data to find brands traditionally seen as "men's brands", and invited them to rethink their advertising with us.
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A proactive initiative from the women of TBWA Singapore that got the attention of these brands, and opened doors to conversations.
