Writer. Creative. Storyteller. ​
 

And yes, I've learnt that those 3 tend to be different.
Although they have a lot in common.

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But here's the long version.

I'm a Singapore-based advertising creative. I started my career at TBWA Singapore and am currently Regional Senior Copywriter at Publicis Group Southeast Asia. 

 

I've also hopped across many a country in my time as a travel writer, working for titles such as Lonely Planet Asia, BBC Earth Asia, and more.

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I've had the chance to work as a copywriter for leading international brands, led by incredible Creative Directors. But I've always got my eyes set on what's next, because it's not so much the end product, but the nerding out on the process of making something new that keeps me going. 

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I believe words aren't just an art, to a copywriter they're a science. Brewed at different degrees, the same line could prick, slice, or stab.

 

So, I take my briefs very seriously.